Skill-based volunteering creates a personal connection for your employees to your company’s purpose.
A meaningful skill-based volunteer opportunity can engage all levels of staff, including the CEO, and have them working toward the same immediate and long-term goals. These programs help employees see that their social values align with their employer’s and that the work they do is purpose-driven. They gain a sense that their contribution goes beyond the overall success of the company – and can make a difference for an important cause.
Skill-based volunteering improves employee skills and presents them with growth opportunities.
When your employees participate in skill-based volunteering they can develop and strengthen their skills. As their skills expand and strengthen, your company becomes stronger. Leadership, collaboration, communication, problem-solving, and self-confidence are all skills you can foster in your company’s team while you do social good at the same time.
Skill-based volunteering fosters employee retention and boosts recruitment efforts.
It’s been proven: company-sponsored volunteerism boosts employee engagement, which is good for everyone. (Gallup report shows that organizations with high employee engagement have 3.9 times the growth rate for earnings per share than other companies with lower engagement in the same industry.) When you create a workplace where employees find pride in both the company they work for and the work they do…those employees stick around. Providing corporate volunteer opportunities also makes your company more attractive to the candidates you want on your staff. A culture of purpose-driven work boosts productivity and workplace morale.
Skill-based volunteer opportunities reinforce your company values with your customer base.
In addition to enhancing employee attitudes and satisfaction, translating your company values into action can influence how your customers feel about your company. “According to the Accenture study, nearly two-thirds (63%) of surveyed global consumers prefer to purchase products from companies that stand for a purpose that reflects their own values, and will avoid companies that don’t. ”
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