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/ 10.01.21 /

Grande Cosmetics joins forces with W4W

Grande Cosmetics is the newest business to join forces with Working for Women to help women who are economically marginalized reach financial independence through W4W’s nonprofit network. Since the start of the pandemic, we have seen the greatest “she-cession” of our lifetime, with women ending 2020 with 5.4 million fewer jobs. Now more than ever, investing in women is absolutely critical as we work to achieve gender parity and post-pandemic recovery.

“Our goal is two-fold,” explains Alicia Grande. “We want to help women gain economic strength by entering the workforce, and to build their confidence to do what it takes to maintain their financial independence.”

Beginning this holiday season, Grande Cosmetics has pledged $200,000 to Working for Women.  Starting on October 1st, 2021, 4% of all sales revenue from www.grandecosmetics.com will be donated to Working for Women until the goal is met. Proceeds from all products purchased will now be reinvested in the world’s greatest resource … women. Along with their financial pledge, Alicia Grande and her employees will participate in mentoring workshops with Working for Women’s nonprofit partners over the coming months.

“We focus on women who are too often overlooked – those who need a lift just to get into and stay in the workforce. Our unique model is to engage businesses in helping elevate all women to economic independence and having a woman-run company like Grande Cosmetics on board is a great boost to meet the need,” explained Beth Bengtson, founder and CEO of W4W.”

See Alicia and Beth introduce the partnership